Hi there!
I'm Laura, a multidisciplinary designer with focus on branding and identity design. My journey began in Berlin, where I completed a bachelor's degree in graphic design & visual communication. Growing up in Berlin is what inspired me to follow my passion in visual design and work in the creative field. From the outset, I found myself drawn to the variety of the industry, collaborations and freelance work. Currently, I work at IBM iX DACH as a visual designer.
My specialization lies in concept development, breathing life into ideas across various platforms – from business cards and posters to social media and websites. Beyond this, I find delight in crafting illustrations, shaping editorial designs, and capturing nature and architecture through the lens of photography. I love getting to know creative people, building a good team, and try to bring your visions to life.
Services
Identity Design, Branding, Illustration, Editorial Design, Design Strategy, UI/UX Design (UX Concept, Wireframing, User flows, Prototyping), Photography, Video Editing
Design Philosophy
Graphic design is like jazz music to me, once you’re in the flow, you communicate a language to people. That flow is the key to creating effective design.