Hi there!
I'm Laura, a multidisciplinary designer with focus on branding and identity design. My journey began in Berlin, where I completed a bachelor's degree in graphic design & visual communication. Growing up in Berlin is what inspired me to follow my passion in visual design and work in the creative field. From the outset, I found myself drawn to the variety of the industry, collaborations and freelance work.
My specialization lies in concept development, breathing life into ideas across various platforms – from business cards and posters to social media and websites. Beyond this, I find delight in crafting illustrations, shaping editorial designs, and capturing nature and architecture through the lens of photography. I love getting to know creative people, build a good team, and try to bring your visions to life.
Leidenschaft / Creative Source
My creative fuel and visual source is mostly nature, wandering through the woods and discovering new places. Nature helps me to decompress and mentally recharge my energy. Also, I draw a lot of inspiration from organic and natural forms, shapes, and lighting. Very often this kind of inspiration lies behind my design work or concept work.
Design Philosophy
Graphic design is like jazz music to me, once you’re in the flow, you communicate a language to people. That flow is the key to effective design.
Identity Design, Branding, Illustration, Editorial Design, Design Strategy, UI/UX Design (UX Concept, Wireframing, User flows, Prototyping), Photography, Video Editing, Presentation Design