Hi there!
I'm Laura, a multidisciplinary designer with focus on branding and identity design. My journey began in Berlin, where I completed a bachelor's degree in graphic design & visual communication. Growing up in Berlin is what inspired me to follow my passion in visual design and work in the creative field. From the outset, I found myself drawn to the variety of the industry, collaborations and freelance work.
My specialization lies in concept development, breathing life into ideas across various platforms – from business cards and posters to social media and websites. Beyond this, I find delight in crafting illustrations, shaping editorial designs, and capturing nature and architecture through the lens of photography. I love getting to know creative people, build a good team, and try to bring your visions to life.
My specialization lies in concept development, breathing life into ideas across various platforms – from business cards and posters to social media and websites. Beyond this, I find delight in crafting illustrations, shaping editorial designs, and capturing nature and architecture through the lens of photography. I love getting to know creative people, build a good team, and try to bring your visions to life.
Creative Source / Leidenschaft
My creative fuel and visual source is mostly nature, wandering through the woods and discovering new places. Nature helps me to decompress and mentally recharge my energy. I also draw a lot of inspiration from organic and natural forms, shapes, and lighting. Very often this kind of inspiration lies behind my design and concept work.
Design Philosophy
As a jazz enthusiast, graphic design is like jazz music to me — intuitive and deeply expressive. When I’m in a creative flow, design becomes a language of its own. It’s in the rhythm and movement where ideas take shape, emotion becomes visible, and communication becomes meaningful and effective.
Identity Design, Branding, Illustration, Editorial Design, Design Strategy, UI/UX Design (UX Concept, Wireframing, User flows, Prototyping), Photography, Presentation Design, Infographic Design, Video Editing