This project started during my traineeship, and it was an exciting opportunity to learn. Being directly involved, from the early stages of conceptual design work to the final execution, was rewarding as a designer.
Gen AI Lab started as a motivated initiative by IBM Consulting in Germany. The idea behind the project is to raise awareness and connect with people. Everyone's talking about gen AI, and it’s time for clients to understand how to turn the hype into tangible results and unlock the true potential of gen AI for their businesses. Therefore, we developed a physical space to experience IBM’s most successful gen AI use cases. It’s a pop-up space that can be set up anywhere to create a room for customer immersion in gen AI.
Services
Art Direction, Branding, Booth Design
Key Visual
We created a key visual for the Gen AI Lab that is based on the Watsonx key visual. The use of the Watsonx visual was explicitly not desired, but that's what it should be based on.
Brand Look
We have developed a new appearance for all communication surrounding the Gen AI laboratory, which is largely based on the colors and design language of Watsonx, but is independent.
3D Visualization
Merchandise
Social Tiles
